Manga Sales are booming due to COVID

AuthorSeptember 7, 2020

Viz Media is among the largest manga distributors within the United States and due to COVID, gross sales are booming. Kevin Hamric, the vp of publishing gross sales at Viz Media not too long ago gave an interview to ICV2 and said “VIZ has been doing extraordinarily well during the pandemic period. Our sales are beyond expectations. For VIZ, it’s extremely good, but the manga market is strong as well. We outperformed the book trade during the COVID period, that critical period of nine weeks.We outperformed that. We did not drop as much as the category did. We propped up the category with our sales. So, we’re very happy right now.”VIZ sells manga in digital, paperback and hardcover. Their front-list has all the time achieved properly, however through the pandemic, their backlist was an enormous development phase. VIZ sells digital content material straight and in addition distributes them to corporations like Comixology. They distribute print titles to bookstores, which they promote in-store and on-line. Amazon is a large retail channel for them.What manga is standard within the US? My Hero Academia nonetheless leads the pack. The weekly Shonen Jump collection is doing very well, with the most recent installments of My Hero Academia and One Punch Man. Anything with Junji Ito’s identify on it has simply extremely excessive gross sales proper now. Horror manga can also be doing very robust and so is Spy x Family graphic novel, which situation 1 simply got here out a couple of weeks in the past.For the remainder of the yr, VIZ has a variety of issues popping out that ought to preserve the gravy practice rolling. Hamric is worked up about “Tokyo Ghoul: re Box Set, coming out in October. Legend of Zelda Legendary Edition Box Set coming out in October, in hardcover. Another Junji Ito will come out in December called Remina, which should do extremely well. From the Jump side of things, Chainsaw Man Volume 1, which was on our Jump service and trended very high, so we flipped that to print.”

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